Our November Subscription drive is going well, we’re halfway through the month and now at 783 subscriptions – we still have a ways to go until we get to our goal of 1,000 subscribers so we thought it would be fun to put together a list of 10 reasons why you should subscribe to the magazine. The Anglotopia Magazine is a quarterly love letter to all things English. If you’re wondering where the 4th issue is – it’s being printed as I type, we expect to have them soon.
There are no ads
This, we believe, is the biggest selling point of the magazine. There are no advertisements inside it at all. It’s just articles and pictures. Nobody trying to sell you anything. When we looked at our competitors we saw that most are publishing a magazine about 96 pages, but when we counted how many pages were ads we saw that a THIRD of the magazine was ads. While our magazine is only 64 pages, there isn’t a single ad, so we’re packed with just as much great articles as those other British themed magazines out there.
We think it’s beautiful (and so do our readers)
When we set out to produce a magazine, we didn’t want it to feel cheap and flimsy like most magazines you find on a newsstand. The Anglotopia magazine feels more like a book, it has a thick cover and lovely thick paper on the inside. We use offset printing so the images are crisp and clear. Our printer does a fantastic job. We also stock each issue full of beautiful images. Many people have written us to tell us how much the appreciated the quality of the magazine and the printing. We do not use a cheap method, we do not want to put out a cheap product.
Tons of Beautiful Pictures of England
When you run a website, we have to source images as affordably as possible and that means using free resources, so often the pictures we use (that we haven’t taken ourselves) are not the greatest. For the magazine, we’re able to license beautiful imagery from the major stock photography companies and also share our own images that we taken on our travels.
A Focus on things that we love that we can’t share on the website
Running a web publication is focused on clicks and ad revenue. This means that to make your articles appeal to as many people as possible you have to write ‘sharable’ stuff – lists, controversy, famous stuff, etc. When we put the work into a long feature about a British subject, it often doesn’t get widely read because of this (Facebook won’t let it get reach if no one wants to read it). It’s different for the magazine – we can write long-form articles about whatever subjects interest us and also what we think will interest the readers of the magazine.
You Directly Support Anglotopia
In our 8 year history, Anglotopia has faced its fair share of challenges. But the last two years have been really challenging. We got most of our traffic from Facebook and steadily this has changed because Facebook now requires us to pay to reach all our readers who’ve followed us (which is why you see the word ‘sponsored’ more and more on Facebook). The problem is that it’s expensive. We can’t do it for everything we publish when online advertising pays much less these days. As a result, our advertising revenue has tanked. While we still keep costs managed with the ad sales we sell directly, revenue from things like Google Adsense has plummeted. This makes it very hard to run a business when it costs $5,000 a year to send your email newsletter and $4000 a year just to host your website. We had to find other ways to make money – which is why we started the magazine and it has been a success. We can now focus less on dealing with the problems created by Google and Facebook and more time on writing and sharing our love about Britain. It allows us to keep the websites going and keep our 8,000 article archive FREE.
Anglotopia is an island of zen tranquility in a world of nastiness right now, subscribing allows us to keep it that way.
You get stuff that won’t appear on the website
Many of the articles in the magazine will not appear on the website so the only place to see them is in the magazine itself. If we do share something from the magazine online, it’s usually 3-6 months after it’s been published. We only do it on stuff we think will get shared widely.
When you look at the other British themed magazines on the market, they strike us as rather stuffy and formal. One is the ‘official’ tourist magazine so they only really cover travel – but there’s so much more to England than just travel. Our magazine covers culture, entertainment, history as well as travel. It’s a wider spectrum of topics. And it’s more personal as we either write everything in the magazine ourselves or have contributions from our list of regular writers you’ve come to know and love.
It’s a Keepsake, A Discussion Piece
Because we spend so much on having the magazine produced, it’s a keepsake. Something that will sit nicely in a pile on your coffee table. Each cover features a beautiful image of England and nothing else (not a list of what’s in the magazine on the cover!). It’s simple, it’s beautiful and worth keeping.
You support great writing with Exclusive Columns (Lost in the Pond, This English Life)
Subscribing allows us to write long-form articles about topics that normally wouldn’t do well on the website. But also it allows us to commission great writers to write articles for us. We have two fantastic columnists who are now in every issue. First is Lost in the Pond written by Laurence Brown, a British expat trying to navigate life living in America. The second one is brand new for the upcoming issue – This English Life is written by Erin Moore, an American living in London about her British life. Both contrast each other very well and provide a fascinating insight into British culture.
Two Options to Subscribe
There are two options to subscribe. First is the traditional print subscription – you’ll receive a print copy of the magazine roughly every three months. There are four issues in a year and the cost is $65 and includes all shipping charges (works out to about $5 a month). The second option is a digital only subscription. With the digital subscription, you get a high-resolution digital PDF that you can download and view on a computer or tablet. This has proven to be a popular option and allows people to support Anglotopia’s continued work. This option costs just $40 (just over $3 a month!). If you can’t afford to subscribe, many people opt to buy individual issues, which is fine as well. We always order extras but each issue has consistently sold out. So if you want to make sure you get your issue always pre-order or subscribe.
In addition to all these reasons, running a magazine with regular subscription revenue allows us to plan much further ahead. We know what money is coming in so we know when we can plan research trips and when we can produce special products (such as the London Annual). We have some exciting projects planned for the new year – you can bet we’ll offer the calendars again, along with a new London Annual, an Anglotopia Annual and a few other special things we’re keeping close to our chest.
To everyone who has already subscribed, thank you so much for your support. We hope you continue to enjoy the magazine and we hope that you renew your subscriptions when the time comes.